Picture of Brian MacPherson
 
Brian Macpherson, Invercargill
Macpherson Realty Ltd MREINZ
DDI: 03 214 4529
Mobile: 0274 342 355 
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I am a founder member of the Professionals group, so have been with them since 1981. My main reason for joining was that I thought my previous franchise costs were too high.

Now that it’s getting on for a 30 year relationship, the more equitable fee structure is still an important aspect, although there is a lot more that has kept me committed to the group. Being associated with Professionals image and integrity is high on my list and I value my name being linked to a strong and respected brand.

Doing business in Southland means working right MacPherson Team pictureacross the real estate spectrum of residential, rural and commercial sectors. I’ve learned the importance of prospecting to develop a strong area network and working to build superior marketing systems. Nowadays, I’m happy to share these core business principles with my associates. After all, it’s been my own discussions with the group’s top performers that have helped me refine my thinking and build my business profile.

I also have a strong belief in proactive training and a structured recruitment process. It’s critical for my salespeople to be educated in presenting and carrying out the best marketing plans. Having the framework within the group to do this is enormously important. Communication is another key tool and we benefit from having access to excellent technology and systems, including an invaluable intranet.

 

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