History & Brand Transition

 
1976 Inaugural MeetingA Professionals story…

In 1976, six independent real estate agents in Brisbane shared a vision to join together to form a real estate group unlike any of their competitors. They founded the Professionals group with the aspiration to provide a strong public presence of corporate identity; shared benefits from operating within a strong, supportive network and “independent owner” status.

As the founding members of Professionals were independent real estate agents, an important focus has always been placed on all members owning the brand and driving the future direction of the group.  As we do not need to create profits for shareholders, the money from our low monthly fees is injected straight back into the organisation by providing real value to our members through the delivery of a range of products and services. 

Since inception over thirty years ago, much has happened at Professionals seeing it become one of the most recognisable real estate brands in Australasia, with expansion throughout Australia, New Zealand and beyond.

The group has maintained its membership culture to become one of the top real estate groups in Australasia with well over 300 offices internationally and new offices opening every month.

Professionals branding is loved and envied by many; being considered fresh, innovative, now not then, Professionals truly are the group of the future.

1976  Group formed out of Queensland
1981  Western Australia joined
1983  New Zealand and Victoria joined
1984  New South Wales and South Australia joined
1985  Tasmania joined

Transition of our Brand

Brand Transition  Brand Transition Brand Transition 
   Office signage 1977 to 2008  
 
 
 Brand Transition 4

 2009 sees a further change to the size of our Star.

 

 

2008 saw a small but significant change to our fresh and dynamic brand, through increased focus on the internationally recognised symbol of merit and trust, the Star.

This is the first change since our new branding was introduced in 2003.

That brand change was seen as recognition of the changing demographics, and to be seen as a ‘now’ not 'then' brand.

 

 

Market research, particularly from a feminine perspective, was looking for a fresh, dynamic yet ‘professional’ brand that wasn’t corporate and one dimensional in colour and feel.

 

From 1998 to 2000 there were several permutations, all around the great wording ‘Professionals’ and the Star.

 

 

1986 there was more integration of offices under the Professionals, specifically we saw the Victorians, under the banner of Real Estate World, be integrated with the Professionals.

 

1976 our first common brand was established using The Professionals. A fantastic and inspired choice of word mark by our founding fathers.