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Dec 12, 2017

How to get your property investment game plan together

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Nov 28, 2017

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Join a winning team

We continually are exploring what is best for our business owners, investing in the latest forms of technology available to the real estate sector, marketing material and management tools.

Marketing, technology and business management tools

The internet and information technology have transformed our industry. This may be daunting for an independent, but not for a Professionals business owner. We make sure our people stay ahead of the game with a suite of smart marketing, IT and business management tools.

A recognised and trusted brand

The Professionals brand is synonymous with honesty, integrity, and the ability to get results. It’s a brand New Zealanders have trusted to help them buy and sell their homes for over 30 years. Our brand is a quality guarantee which endorses all properties we offer to the market. As a Professionals member, it’s your most valuable asset.

National website and property search engine

The Professionals website brings buyers and sellers together through an interactive gateway to the New Zealand property market. It logs more than 62,357 users per month. Optimised to deliver a compelling experience across multiple platforms for today’s technology-savvy customers. 

Real-time, cloud-based data

Professionals draws real-time data from a central server to deliver current real estate market information instantaneously across our network of offices and agents. This allows you to deliver a superior service to your customers.

For example, you can use live property sale price data to give your sellers an up-to-the-minute market appraisal and set an accurate market price. Or use the same data to generate statistical trends and assist your buyers to make better purchase and investment decisions.

Your very own website

As a Professionals business owner, you will have your own dedicated website, featuring a smart, contemporary design and a simple, easy-to-use content management system. You can easily upload new information and customise your site to meet your specific requirements. We will provide all the training and support you need.

Making sure you get noticed

We employ the most up to date search engine optimisation (SEO) techniques across all our digital marketing channels. We’ll make sure your website and listings are easily found on search engines such as Google and Bing!

Micro-sites: individual online property showcases

Professionals create micro-sites for individual properties with custom domain names. Perfect for delivering an engaging online brochure for a unique or premium property into the hands of anyone with a smart phone, tablet or laptop.

Micro-sites offer potential buyers the opportunity to consider the property in greater detail, uncluttered by competing listing options; they help to clarify buyers’ property shortlists and purchase options.

Keep in touch on the Professionals intranet

At Professionals, you’re part of a team. In addition to regular conferences and events, our intranet provides members with a quick, easy-to-use platform to keep up to date with the latest developments and connect and share with other members.

Relationship management platform

Recent research from Macquarie Bank indicates repeat business and referrals are responsible for more than 40% of new business opportunities in real estate. Building loyalty is critical to business success.

We’ve designed our cloud-based CRM platform to support the entire client relationship, from initial contact through to final settlement and beyond to repeat business and referrals. You’ll find it extremely easy to use, whether in the office or on the run.

Property management

If your business attracts property investors and rental management is a service you offer, we’ll provide you access to the leading online property management tools, all of which integrate seamlessly with our CRM platform.

Tablet application

Our tablet application puts the real-time management of all your property listings, contacts and open homes in the palm of your hand, wherever you are.

Reporting dashboard

You can’t manage what you can’t measure. Our technology solution includes a powerful reporting dashboard which allows our members to monitor and manage business performance in real time.

Foot traffic and face time

We’ll help you make your office a comfortable, engaging environment that will draw customers off the street and present a positive perception of your business, right from the get-go. And when your customers are ready to make a buying or selling decision, you and your agents will have the skills to negotiate and close the deal.

Pathway guides

Our Pathway guides are good place for your customers to start the journey towards a successful sale or purchase. The series of friendly, easy-to-read booklets offers expert advice, up-to-date industry information and handy tips for buyers, sellers and renters.

National and local campaigns 

Professionals runs regular national promotional campaigns, including television, radio, outdoor (billboards), digital and print advertising. This helps keep our brand ‘front and centre’ in the New Zealand real estate market.

Professional development and training

For those buying into our brand, Professionals will be there from day one to support you. You’ll have access to some of the finest real estate trainers and mentors in the industry. If you’re new to real estate, Professionals will provide ongoing training to cover important areas such as prospecting, appraising, buying and selling.

All members have access to our ‘Future Stars’ and ‘Professionals 101’ courses. Our annual salesperson conference is a marquee event held to motivate sales staff and share new ideas. Our ‘Property Management Future Stars’ is a programme for receptionists, administrators and others who want to forge a new career as property managers. The ‘Property Management Masterclass’ is an opportunity for those with over two years experience as property managers to learn from like-minded colleagues. Property managers also hold monthly webinars to discuss day-to-day issues.

Technology training

Professionals invests heavily in real estate technology, so regular technology training is fundamental to our members’ professional development. We will make sure you are kept up to speed in areas such as CRM software, website management, online marketing and emerging mobile platforms.

Events and awards

We hold a range of quarterly award events to recognise and celebrate the achievements of our members, culminating in our annual awards night. Our annual ‘Gen Now’ conference recognises our ‘young guns’ and every year top-performing offices are invited to attend the ‘Chairman’s Club’ event.

Support network 

Our training and events are backed up by an ongoing support network for your day-to-day operational needs. Professionals service centres are your first point of contact if you hit any snags or simply want some advice. Our quality assurance programme places our experts out in the field, so you can improve performance and benchmark yourself against the local market.

With over 300 offices across Australia and New Zealand, you have access to a huge pool of talented, energetic individuals who are there for all your training and development needs. And as a Professionals member, you also have the key to a range of career and business opportunities throughout our entire Australasian network.

If you require further information on the Professionals, our national service centre would like to hear from you, please contact us today.