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The path to a successful sale.

We’ll help you get there.

First time seller? Let us walk you through the process with a brief overview of the major milestones. Our agents can provide more detail and answer any questions you may have.

And please remember, you are not committed until you authorise a listing agreement with us. We want you to be completely comfortable with Professionals as your partner on the path to a successful sale.

  • You choose an agent
  • After advice, you decide on your selling plan
  • Together, you establish a pricing strategy
  • You authorise a listing agreement 
  • Your property is prepared for showing
  • Your agent begins marketing your property 
  • You receive regular progress reports
  • You consider and negotiate offers 
  • You accept an offer
  • The contract is forwarded to your solicitor
  • Your house is sold and you plan your move 

Choose your agent

When selecting your real estate agent, you need to feel comfortable with them and their capabilities. You should ask your salesperson the following list of questions before appointing them.

Understand your rights

Read the consumer information provided by the real estate agent or from the Real Estate Agent's Authority.

Decide on your selling plan

Each individual selling situation is different. It’s important that your selling plan suits your needs. It will probably be a balance of the following objectives:

  • Getting you the best possible price
  • Selling your house as quickly as possible
  • Marketing your house with minimum inconvenience to you

There are various ways to achieve this, each has its own advantages and disadvantages. Your agent can help you to determine the best option.

  • Auction
  • Tender 
  • For sale by negotiation 
  • Exclusive agency with an asking price 
  • General agency
  • Private sale 

Click here to download the 'All you need to know about each selling method'.

Establish a pricing strategy

The next step is to determine a price for your property and how that price will be presented to the market. There are many different pricing strategies available to you. 

Whether setting a fixed price or setting an auction reserve, it is vital that you have a clear idea of what your property is realistically worth in the current market. It will be influenced by the following factors:

  • Location
  • Property condition 
  • Building size and land area
  • Present buyer demand
  • Prices of comparable, recently-sold properties
  • Prices of similar properties currently for sale (the competition)

As well as the physical attributes of your property, it’s market price will also be influenced by the market conditions at the time you are selling. There are three basic scenarios:

Buyer's market

  • The number of properties on the market is greater than the number of buyers. 
  • Properties usually take longer to sell 
  • Prices stabilise 

Seller's market

  • The number of buyers exceeds the number of properties on the market.
  • Properties sell quicker
  • Prices generally increase
  • Sellers may receive offers from more than one buyer

Balanced Market

  • Number of properties for sale is more or less equal to the number of buyers 
  • Sellers will consider reasonable offers 
  • Properties sell within reasonable time frames
  • Prices are generally stable

Why it's vital to price your property correctly

A common belief among sellers is that if they set a high price to begin with, they can always lower it later. 

However, there is a risk involved with this strategy. Set the price too high and the property will attract fewer buyers and take longer to sell. Many buyers will be deterred by the high price and won't even take the time to view. Those who can afford the asking price will soon realise they can get better value elsewhere.

Eventually the price is likely to come down to the market value, but by that time the property will have been on the market for too long and will have lost exposure to a large number of buyers.

On the other hand, if the price is set too low, people may wonder if there is something wrong with the property. Or you may sell quickly but miss out on thousands of dollars.

Pricing your property correctly ensures that it will be considered by optimal number of buyers. And that’s what you ideally want. Because the competition between these buyers will yield your premium price. 

Therefore to achieve a maximum price for your house in the quickest possible time frame it is vital that you set the right market price.

Authorise a listing agreement

Once you have your selling plan and a clear idea of the market value of your property, it's time to form a partnership with your agent. A listing agreement is a legal contract with your agent that you both commit to in order to achieve a successful result.

How the Sale process works?

To follow the sales process for as your property goes to market, click here.

Once your sales process is confirmed, you need to amke sure your property is completely prepared for sale. To find out more on how to prepare your property for sale, read our magazine 'Preparing Your Home For Sale' and visit the 'Preparing to Sell' section in our website.

Your agent begins marketing
your property

First of all, you and your agent will decide on how much you want to spend on marketing. Professionals have some of the best strategic marketing tools in the industry - but that doesn’t mean you have to use every single one of them.

Together you will set a sensible marketing strategy appropriate to your individual needs and in line with your budget. This can always be revised at a later stage if need be.

Your agent may start by offering all current potential buyers a pre-marketing property preview. This allows you to get good feedback on price and saleability from people who have looked at similar properties. It may even mean that an offer is made prior to any public advertising.

Don’t underestimate the power of word of mouth - it may bring you your buyer. With your permission, your agent may also contact your friends and ask them to spread the word.

Once a public campaign begins, depending on what you have chosen with your agent as your marketing package, the following will be channels used:

  • Advertising on various online real estate platforms - including trademe.co.nz, realestate.co.nz and the Professionals website
  • Eye-catching property ‘for sale’ signage. This may also include interior photographs to give passers by more insight into your home’s character and maximise its emotional appeal.
  • Photograph and description in Professionals office window display. Many people, particularly visitors to the area, still stop to browse these displays
  • Brochures - for delivery to areas that may hold your buyer. 
  • Emails to your agent’s own contact database - which may draw a buyer from outside your region, or even from overseas.
  • Email marketing campaign
  • Weekly open homes

As your property's marketing campaign is underway, be rest assured the best marketing tools are being used. Get a clearer understanding of our marketing by visiting our 'Precision Marketing' section.

Throughout the sales process your agent will keep you informed, you'll receive regular progress reports and clear direction around considering any offers that are made and also assistance in negotiations.

Once you have accepted your offer, the contract is forwarded to your solicitor and the final arrangements are made, your property is sold and you plan your move.

If you require any further information about selling your property, please contact us.